I met with a staff member from Enrollment Management to review the concept and process behind campaign-tagging their marketing efforts.
We reviewed how campaign tagging works in general, why they should be doing it, how to use the Mason Campaign URL Builder, how to segment their marketing communications and how to tag them so that they can answer the marketing questions they have, how to pull the relevant data from Google Analytics, and how to set-up and use ‘vanity’/redirect URLs.