Implementation Updates Public

Implemented CVPA Ticket Purchase Tracking in Analytics

I worked with CVPA to implement tracking of ticket purchases for events at the Center for the Arts and the Hylton Center.

To purchase tickets, users usually go from either the website or the website, through either of the new CVPA calendar websites ( or, and then on to to complete their purchase.

In order to track ticket purchases, first we had to implement cross-domain tracking across all of those websites, so that we could track users as they moved through the process.

Because the URL doesn’t change on when moving through the purchase process, we worked with to add a ‘ticket purchase’ Google Tag Manager data layer event when the purchase is complete, which contains the details of the purchase.

Finally, we implemented some custom tags, triggers, and variables in the GTM container for so that the ticket purchases and the details thereof would be sent to Google Analytics.