Consultation with MCAA About Campaign-Tagging

I consulted with Candy Neukam from the Mason Community Arts Academy (formerly Potomac Arts Academy) about how to implement campaign tagging for their marketing efforts.

We discussed options for campaign-tagging for their monthly email newsletter, social media links, and online advertising.

In addition to discussing campaign-tagging mechanics, we also discussed campaign-tagging strategy more broadly: how they might want to use campaign tagging to make sure that they can track their marketing efforts in a way that works with their business processes.

Much of the campaign-tagging strategy we discussed was included in the following post: Campaign-Tagging Strategy.