I met with Pam Muirheid of CVPA and Candy Neukam of Mason Community Arts Academy (formerly Potomac Arts Academy) to discuss their analytics.
We talked about:
- how to resolve cross-domain tracking issues. They use a third-party registration website (apm.activecommunities.com) for their program registrations. The same GA property ID is used on both websites, but they have not been configured to allow for proper tracking of cross-domain traffic.
- campaign tagging. We reviewed the benefits and principles of campaign-tagging, and the Mason Campaign URL builder, and discussed strategies for campaign tagging for their marketing activities.
- Google Analytics goals. We discussed and reviewed setting-up goals in GA: why use goals, what kinds of goals they might like to track, etc. Specifically, we discussed setting up goals for: clicking over to their registration website, completing an online registration, setting up a new user account for registration, etc.
- general Google Analytics techniques – how to pull out the data they are interested in.