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Capacity Interactive Access to CVPA Analytics

Capacity Interactive is a Digital Marketing consulting firm specializing in the arts. They will be assisting CVPA with their online marketing for the Hylton Center and Center for the Arts.

Both hyltoncenter.org and cfa.gmu.edu use Google Tag Manager to implement their analytics, with the standard Mason GTM container implementation.

Capacity Interactive has requested access to the GTM containers for these two websites. I made the following suggestions:

  • Capacity Interactive is granted Edit but not Publish access to the websites’ GTM containers. Capacity Interactive can make their changes, and Mason can be responsible for reviewing and publishing their changes.
  • To keep their GTM container organized, Capacity Interactive should add all of their changes in a specific folder in the GTM container. I have created a folder called “Capacity Interactive changes” for this purpose.

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