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Mason Athletics Analytics Background

Background

Mason Athletics manages the website gomason.com.

The gomason.com website is run on a CMS platform supported by a third-party vendor called Sidearm Sports.

The Mason contact person at sidearm sports is:
Josh Hazard
jhazard@sidearmsports.com

The CMS offers a some options to customize/improve the analytics, add tracking code, etc.

The area to add additional tracking code to the website via the CMS is:
CMS -> Left menu -> Promotional Items -> Ads/Promos -> Tracking Tags

A CMS user with permissions for the “promotional items” section should be able to access/edit this section.

We should be able to add the GTM JavaScript snippet in that field.

Next Steps

There are a few things that I would suggest implementing:

1) include gomason.com traffic in the university roll-up;
2) implement cross-domain tracking between the gomason.com and gmu.edu domains;
3) collect additional tracking data, such as clicks on outbound links, email links, file downloads (such as PDFs), etc.

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