I spoke with Martha Bushong from Volgenau today about implementing campaign-tagging for communications surrounding their upcoming video contest.
They plan to spread-the-word about the contest with emails from both their grad and undergraduate divisions, posts on social media, and flyers and postcards.
We discussed their options and strategy for campaign-tagging and used the Mason capaign URL builder to generate their campaign-tagged links for use in their communications.
Here are the campaign-tagged URLs that they are planning to use:
| Target URL | Medium | Source | Campaign | Content | Term | Tagged URL |
|---|---|---|---|---|---|---|
| https://volgenau.gmu.edu/news/492891 | vse-ug | videocontest2018 | https://volgenau.gmu.edu/news/492891?utm_medium=email&utm_source=vse-ug&utm_campaign=videocontest2018 | |||
| https://volgenau.gmu.edu/news/492891 | vse-gr | videocontest2018 | https://volgenau.gmu.edu/news/492891?utm_medium=email&utm_source=vse-gr&utm_campaign=videocontest2018 | |||
| https://volgenau.gmu.edu/news/492891 | social | vse-facebook | videocontest2018 | https://volgenau.gmu.edu/news/492891?utm_medium=social&utm_source=vse-facebook&utm_campaign=videocontest2018 | ||
| https://volgenau.gmu.edu/news/492891 | social | vse-twitter | videocontest2018 | https://volgenau.gmu.edu/news/492891?utm_medium=social&utm_source=vse-twitter&utm_campaign=videocontest2018 | ||
| https://volgenau.gmu.edu/news/492891 | vse | videocontest2018 | flyer | https://volgenau.gmu.edu/news/492891?utm_medium=print&utm_source=vse&utm_campaign=videocontest2018&utm_content=flyer | ||
| https://volgenau.gmu.edu/news/492891 | vse | videocontest2018 | postcard | https://volgenau.gmu.edu/news/492891?utm_medium=print&utm_source=vse&utm_campaign=videocontest2018&utm_content=postcard |