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Consultation with Volgenau about Campaign-Tagging for Upcoming Video Contest

I spoke with Martha Bushong from Volgenau today about implementing campaign-tagging for communications surrounding their upcoming video contest.

They plan to spread-the-word about the contest with emails from both their grad and undergraduate divisions, posts on social media, and flyers and postcards.

We discussed their options and strategy for campaign-tagging and used the Mason capaign URL builder to generate their campaign-tagged links for use in their communications.

Here are the campaign-tagged URLs that they are planning to use:

Target URL Medium Source Campaign Content Term Tagged URL
https://volgenau.gmu.edu/news/492891 email vse-ug videocontest2018 https://volgenau.gmu.edu/news/492891?utm_medium=email&utm_source=vse-ug&utm_campaign=videocontest2018
https://volgenau.gmu.edu/news/492891 email vse-gr videocontest2018 https://volgenau.gmu.edu/news/492891?utm_medium=email&utm_source=vse-gr&utm_campaign=videocontest2018
https://volgenau.gmu.edu/news/492891 social vse-facebook videocontest2018 https://volgenau.gmu.edu/news/492891?utm_medium=social&utm_source=vse-facebook&utm_campaign=videocontest2018
https://volgenau.gmu.edu/news/492891 social vse-twitter videocontest2018 https://volgenau.gmu.edu/news/492891?utm_medium=social&utm_source=vse-twitter&utm_campaign=videocontest2018
https://volgenau.gmu.edu/news/492891 print vse videocontest2018 flyer https://volgenau.gmu.edu/news/492891?utm_medium=print&utm_source=vse&utm_campaign=videocontest2018&utm_content=flyer
https://volgenau.gmu.edu/news/492891 print vse videocontest2018 postcard https://volgenau.gmu.edu/news/492891?utm_medium=print&utm_source=vse&utm_campaign=videocontest2018&utm_content=postcard

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