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Analytics consultation with CVPA

I met with Stacey Schwartz from CVPA today to assist with converting the cfa.gmu.edu and hyltoncenter.org websites to Google Tag Manager.
We discussed GTM in general, as well as strategies for implementing ‘tracking pixels’ via GTM.

I also assisted her with setting-up custom dashboards and reports for tracking activity for specific events on the hyltoncenter.org website.

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