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Analytics consultation with CVPA

I met with Pam Muirheid of CVPA today to give her an overview of Google Tag Manager, and we proceeded to implement GTM on theater.gmu.edu. We also made some configuration changes on the theater.gmu.edu analytics, notably setting up the three standard analytics views (production, raw, and test), and implementing site-search tracking.

Having seen the process of implementing GTM, our plan is to have Pam work with the rest of the CVPA websites to move them to GTM, while I will be available to assist as needed.

We also plan to meet specifically with the staff from Potomac Arts academy to discuss the possibility of moving their analytics implementation to GTM and configuring their analytics to send data to the CVPA roll-up. I believe they are the last CVPA website that is not yet included in the CVPA roll-up.

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