Categories
Private

dance.gmu.edu Analytics Review

I met with Pam Murheid to discuss the year-over-year drop in traffic to dance.gmu.edu.
The drop appears to be genuine.

The dance department recently did a Facebook campaign targeted at the Chicago area. Although the campaign was successful at driving traffic to the dance.gmu.edu website, the visitors that it sent bounced higher than the average for the website. It appears that the campaign was sending visitors to the Dance homepage, rather than a campaign-specific follow-up page. I think that a more tailored campaign landing page would have been more successful at enticing visitors from the campaign to explore the website.

We are planning on implement GTM on the dance.gmu.edu website.

Leave a Reply

Your email address will not be published. Required fields are marked *