Private Analytics Review

I met with Laura Lukes from the Stearn’s Center for Teaching Excellence to discuss their analytics implementation.

We identified a number of issues with their analytics configuration, notably the fact that domain was on their referral exclusion list, which has the effect of mis-categorizing referral visits from all websites as “direct” traffic.

They use a WordPress website with a Google Analytics plugin. We discussed the possibility of moving them to GTM with the appropriate WordPress GTM plugin.