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stearnscenter.gmu.edu Analytics Review

I met with Laura Lukes from the Stearn’s Center for Teaching Excellence to discuss their analytics implementation.

We identified a number of issues with their analytics configuration, notably the fact that gmu.edu domain was on their referral exclusion list, which has the effect of mis-categorizing referral visits from all gmu.edu websites as “direct” traffic.

They use a WordPress website with a Google Analytics plugin. We discussed the possibility of moving them to GTM with the appropriate WordPress GTM plugin.

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