I had a phone call with Andrew Ruge of Mason Athletics to discuss the possibility of including their website – gomason.com – in the Mason Google Analytics Roll-Up.
gomason.com is the Mason Athletics website, and it is on a different domain (not on gmu.edu). Currently they do not participate in the roll-up so we are not able to track visitors as they move between the athletics website and other Mason websites.
Unfortunately, the Mason Athletics website is managed by a third-party – Sidearm Sports – and is hosted on their platform. This means that we need the help of their developers in order to modify our analytics implementation. I recommended that they implement GTM. That way, once implemented, we would be able to configure the analytics implementation ourselves, independently.